Toyota expects to have the most affordable hybrid car on the market when it launches the Prius c hatch late next month. The company’s executive director sales and marketing Matthew Callachor said Prius c will have an advantage in the “thousands of dollars” over the $29,990* price of the best–priced rival hybrid car.

“Prius c will bring Toyota’s renowned Hybrid Synergy Drive® technology to a new segment of buyers at a more accessible price,” Mr Callachor said.

“It will appeal to consumers seeking spirited driving dynamics, fuel efficiency and technology in a compact yet spacious city car.

“In addition to its price advantage, Prius c will deliver more power, better fuel economy and more relaxed cruising from its bigger 1.5-litre petrol engine and electric motor.

“Toyota’s new hybrid car is also taller for excellent head clearance, including in the rear, and has a smaller turning circle – ideal for tight city streets and car parks,” he said.

Prius c is already a hit in its home market of Japan with Toyota holding orders for more than 120,000 cars – or 10 times the monthly sales target.

Mr Callachor said the initial allocation of cars for Australia had not been affected; however, the overwhelming demand in Japan was likely to result in tight supply throughout 2012.

He said Prius c was the result of smart thinking and clever packaging of Toyota’s proven hybrid technology, which now has spent more than 14 years on world markets.

“The Prius c fuel tank and hybrid battery are located under the rear seat, ensuring plenty of legroom for all occupants and abundant luggage space.

‘The hybrid system’s major components are small, light and efficient, contributing to a low centre of gravity and agile dynamics that help make the Prius c a fun–to–drive car,‘ he said.

Prius c is the newest member of the expanding Prius family that includes the third–generation Prius hatch already on sale in Australia and the versatile Prius due here in the second quarter of 2012.

To register your interest, feel free to submit a vehicle enquiry.

* Recommended retail price excludes dealer delivery, government and statutory charges and optional extras.

The latest incarnation of Camry - the 7th generation, has arrived at Sci-Fleet Toyota!

Offering four different variants to choose from including the ever-popular Altise model, the 7th generation Camry introduces the "Atara" nameplate to the Australian market. Featuring three different models - Atara S, Atara SL and Atara SX.

Adding to the prestigious and progressive feel, Camry boasts a low-wide dynamic exterior that enhances the strong athletic appearance. With impressive performance and low fuel consumption, Camry exceeds your expectations like never before.

The new Camry range is now available so book a test drive today!

Click here to view more information and vehicle specifications.

When Toyota designed the Landcruiser, it was loaded up with all the state-of-the-art features you'd expect from the legendary Australian off-road king. Now, due to popular demand, it has been stripped back to its workhorse best with the introduction of the Landcruiser 200 GX.

A showcase of function, the new LC200 GX comes with 'barn doors' for more convenient loading directly into the back of the vehicle. It also comes with a snorkel for dusty or flooded terrain and vinyl interior floor coverings, both practical choices for hard-working Australians.

LC200 GX is made to handle the tough Australian terrain, with underbody protection plates and CRAWL control technology, that automatically maintains a low uniform speed for more stable driving when off-road.

When it comes to power however, there's no stripping back, with all the grunt of the 4.5L V8 Turbo Diesel engine leading the way, and the dual fuel tanks with a combined 138L capacity helping you go the distance.

The new LC200 GX will be available this month so book a test drive today!.

Click here for a full list of vehicle specifications.